I am totally in love with this “new” brand called Boy London which has become very popular, and you actually see a lot of celebrities wearing it as well. I knew of the brand actually a long time ago, but it was first after I bought a t-shirt for my brother while I was in London, where I fell in love with it. They have awesome designs and the logo is beyond cool. I totally love the urban touch to it, and it gives your style a certain raw effect to it, which I’m very fond of. Here’s some of my favorite pieces.
– xoxo serendipity